The Next Big Thing in Digital Marketing – INSTORE MAG

November 11, 2022
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The short answer to a question we frequently get.
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A QUESTION WE frequently get is “Are Facebook users declining? The short answer is yes. In particular those under 25 who only represent about 15% of active users. But before you pull the fire alarm, it’s still the most used social media platform out there. So, let’s look at some exciting developments and how they could impact the next evolution of digital marketing.
As vice-president of Fruchtman Marketing, Shane O’Neill oversees the company’s digital and web efforts. He is a frequent speaker and writer about digital strategy and insight on proper methods to successfully build an online presence. His quality-over-quantity approach often highlights the pitfalls of non-strategic digital marketing efforts.


The Metaverse and the Future of Marketing
Fruchtman Marketing is a full-service agency that specializes in the jewelry industry and works with many of the country’s finest jewelry retailers, manufacturers, designers and trade groups. The company has presented seminars at the most prominent trade shows, including JCK Las Vegas, IJO and The Centurion Jewelry Show, and contributes to top industry publications. Visit the jewelry marketing experts at fruchtman.com
Mary and Tim Whalen, owners of Crown Jewelers in Pittsfield, Mass., wanted to enjoy life beyond their business. When they decided to retire and close shop, they asked Wilkerson to handle the sale. As long-time Wilkerson customers, Mary says she knew the company could manage all the details of the liquidation. It was also great to have “fresh eyes” on their business, says Mary, which “worked tremendously for us.” Today, the Whalens are beginning a new adventure but are quick to commend Wilkerson for helping them get there. “You have one chance to get it right,” she says about their retirement sale. “Do it right.”
The Metaverse and the Future of Marketing
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Podcast: Shane O’Neill Tackles Overlooked Issues of Digital Marketing for Jewelry Stores
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