Independent Hotels Tap Social Media to Drive Direct Bookings – Skift Travel News

September 27, 2022
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Sean O’Neill, Skift
September 26th, 2022 at 2:30 AM EDT
Independent hoteliers don’t have a level playing field with the big brands when it comes to attracting direct bookings. But a savvy use of social media can improve things a lot.
Sean O’Neill
Editor’s Note: Skift Senior Hospitality Editor Sean O’Neill brings readers exclusive reporting and insights into hotel deals and development, and how those trends are making an impact across the travel industry.
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I’ve reported frequently on branded hotel companies, and last week I interviewed the CEOs of Marriott and IHG on-stage at Skift Global Forum.
So I wanted to switch gears and take the pulse of the independent hotel sector.
I spoke with Andrew Benioff, who knows as much about independent hotels in the U.S. as anyone I know.
Benioff told me that independent hotel ownership isn’t for everyone.
Social media can be a “game changer” for independent hotels when it comes to driving direct distribution.
Rising interest rates have complicated dealmaking for independent hotels.
I always read tips and feedback. Contact me at [email protected] or via my LinkedIn profile.
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Sean O’Neill, Skift
September 26th, 2022 at 2:30 AM EDT
Tags: boutique hotels, direct bookings, Early Check-In, future of lodging, hotel distribution, independent hotels, Skift Pro Columns, social media, social media marketing
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