ZIWI USA expands digital initiatives with new hires – Pet Food Processing

September 23, 2022
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From top to bottom: Angela Bartlow, brand integrity administrator, and Grace Thompson, digital marketing specialist, of ZIWI USA. (Source: ZIWI USA)
OVERLAND PARK, KAN. — Air-dried pet food manufacturer ZIWI USA, owned by ZIWI LTD, appointed two new personnel to its digital team to support the continued growth of its business in North America. Angela Bartlow has been appointed to brand integrity administrator and Grace Thompson has been appointed to digital marketing specialist.
Bartlow will be responsible for helping ensure that all pricing and brand guidelines are followed on ZIWI’s e-commerce and digital platforms. She will work closely with the company’s partners, using her skills in problem solving, organization and team building.
Thompson joins ZIWI USA with experience in marketing and web design. At ZIWI USA, Thompson will plan and execute digital strategies, enabling the company to better communicate with its consumers.
The appointments of Bartlow and Thompson follow several recent expansions for the company. In August, ZIWI USA introduced new personnel to serve its customer service team, and earlier this month ZIWI LTD acquired Freeze Dried Foods NZ LTD.
Read more about personnel changes throughout the industry. 
Photos from this year’s pet industry tradeshow in Las Vegas.

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