Yubo to Become First Major Social Media Platform to Age-Verify 100% Of Its Users – MarTech Series

September 21, 2022
5
Views


Yubo, a live social discovery platform for Gen Z, is the first major social media app in the world to implement comprehensive age-verification for all its users, a groundbreaking milestone in a key area of concern in online safety today.
In partnership with leading digital identity provider Yoti, Yubo first introduced this age-verification system in May for users ages 13 and 14, with the goal of scaling verification across all ages by year-end. Following the successful trial, the technology integration was accelerated, with all Apple users becoming verified three months ahead of schedule. The new age-verification technology will be fully deployed to Android users, who make up roughly 10 percent of users on Yubo, in the coming weeks.
The new system further mitigates risks of child abuse and other such acts by preventing users who might misrepresent their age for ill intent from joining the platform. Age-verification technology also strengthens age-gating on Yubo, which separates users into different communities based on age to limit interaction betweens teens and adults – a unique feature among social media platforms today.
Marketing Technology News: Xperi Showcases Integrated Product Offerings Including Award-Winning TiVo OS, Pay-TV and Vewd…
“Our commitment to empowering Gen Z to express themselves and connect authentically online is second only to our commitment to continually advancing Yubo’s position as a leader in safety innovation,” said Yubo CEO Sacha Lazimi. “By continually applying new safety measures, such as mandatory age verification, to our platform, we are taking a clear stance that we are willing to drive away a portion of users in order to prioritize making Yubo as safe as it can possibly be.”
Yubo’s new age-verification system prompts first-time users signing up for an account, or existing users who haven’t yet been verified, to take a real-time photo of their face on the app, using Yoti’s facial age estimation technology. Yoti’s technology accurately estimates age by looking at an image of a face, which is analyzed as a pattern of pixels. The technology converts the pixels to numbers and matches them to an age. Designed with privacy at its core, the system has no way of linking a face to a name. If analysis detects a discrepancy between the age provided and Yoti’s facial age estimation, additional identification steps to access Yubo are required, through an in-app process overseen by Yubo Safety Specialists in accordance with “privacy by design” principles set forth by European data privacy laws.
Yoti is able to correctly verify with 98.9 percent accuracy that a user is above or below a given age threshold consistently across all ages, genders, and skin tones, and its technology is certified by iBeta, the gold standard for such technologies. Yoti is a trusted partner of major retail and financial services firms, business software clients, government agencies and the Post Office of the United Kingdom, where Yoti is headquartered.
Marketing Technology News: MarTech Interview With Sharat Potharaju, CEO and Co-founder at Beaconstac
“With over 60 million users, Yubo understands the immense challenge of ensuring that their community remains safe,” said Yoti CEO Robin Tombs. “By using our industry-leading age verification across their entire platform, users who want to enjoy Yubo responsibly have an easy, privacy-preserving tool to verify their age. We are proud to collaborate with Yubo to help safeguard young people and create age appropriate experiences online.”
All developments and policies on the platform are guided by the expertise of Yubo’s Safety Board, which is made up of respected thought leaders from such organizations as the National Center for Missing and Exploited Children (NCMEC), Thorn, and INTERPOL.
“Yubo has gone above and beyond to enhance the online experiences of Gen Z on its platform by proactively mitigating safety risks,” said Annie Mullins OBE, Yubo Independent Safety Advisor and former executive of Yahoo! UK and Vodafone, where she led user-protection programs and other such initiatives. “Its rapid, full-scale deployment of sophisticated age-verification technology with Yoti is just the latest evidence of its unwavering commitment to online safety innovation.”
In addition to implementing age-verification tech across its entire platform, Yubo is also the first social media platform in the world to introduce real-time audio and video moderation of livestreams, with instant intervention from human Safety Specialists when needed. In addition to Safety Specialists and the Emergency Escalation team members who support them, a range of cutting-edge technical tools also monitor activity on Yubo.
PR Newswire, a Cision company, is the premier global provider of multimedia platforms and distribution that marketers, corporate communicators, sustainability officers, public affairs and investor relations officers leverage to engage key audiences. Having pioneered the commercial news distribution industry over 60 years ago, PR Newswire today provides end-to- end solutions to produce, optimize and target content — and then distribute and measure results. Combining the world’s largest multi-channel, multi-cultural content distribution and optimization network with comprehensive workflow tools and platforms, PR Newswire powers the stories of organizations around the world. PR Newswire serves tens of thousands of clients from offices in the Americas, Europe, Middle East, Africa and Asia-Pacific regions.
Prev Post

Next Post

Adstra adds CTV and Identity Veteran James Hsu as Vice President and Head of Identity…
Total Expert’s Customer Intelligence Wins Innovation Challenge at Digital Mortgage…
Metatron Inc. Signs Contract to Complete Its First Artificial Intelligence Technology…
Qualtrics Launches Video Feedback to Help Organizations Meet a New Generation of…
Popular Posts
Smobler Studios Raises USD1.2M in Seed Round to Create a…
Finvi Partners With Prodigal to Deliver Conversation…
Big Village Introduces New Features to Its Platform Audience…
Emerson Unveils New ‘Go Boldly’ Tagline and Global Campaign…
quantilope Appoints Elizabeth Carducci, Visionary Leader in…
Flovatar Releases Revolutionary NFT Builder to Empower…
Smart Communications Expands Integration with Duck Creek to…
Uberall Partners With EV Charging Station Data Provider…
OneSpan Wins 2022 SC Award for Best Mobile Security Solution

Copyright © 2022 MarTech Series. All Rights Reserved. Privacy Policy
Welcome, Login to your account.
Recover your password.
A password will be e-mailed to you.

source

Article Tags:
Article Categories:
Social Media · Technology

Leave a Reply

Your email address will not be published.

The maximum upload file size: 512 MB. You can upload: image, audio, video, document, spreadsheet, interactive, text, archive, code, other. Links to YouTube, Facebook, Twitter and other services inserted in the comment text will be automatically embedded. Drop file here