Social Media Policy – Misericordia University

September 18, 2022

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The use of popular online platforms to connect individuals in efficient communications networks is often referred to as “social media." These popular applications include but are not limited to Facebook, LinkedIn, Twitter, YouTube, Vimeo, Instagram, and Pinterest. Misericordia University feels it is appropriate to have an institutional presence in these various media in order to facilitate communication among important constituency groups. Risks are involved in participating in such endeavors and therefore the University has developed a set of policies and guidelines to regulate all official behavior on such sites.
In order to represent any official department or sanctioned function of the University in a social media platform, that department or entity must first make application to the Marketing office using the social media form found on myMU (MU's internal web portal). It is also highly recommended that all entities seeking or currently maintaining a presence on social media meet with a marketing representative to review important aspects of their account including but not limited to site goals, ongoing maintenance, and other general rules as set forth in this policy. All institutional pages must have a full-time employee who is identified as being primarily responsible for content. Ideally, this should be the unit head of the department. This person will be contacted in the event there is a problem with the site or a posting. A secondary site administrator must also be identified. This person(s) is responsible for all content and behavior on the site even if day-to-day tasks are delegated to others. Application should include the name, title, department or organization name, email, and phone number of both the primary and secondary administrator. If the site is already operational, please list the current URL and date the site(s) was launched in your application. Only accounts that are officially approved by the marketing department through this process will be listed on the Official Social Networking Sites page.
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